10 Unique Strategies for New Immigrants to Find a Job in Canada

As a new immigrant, finding a job in Canada can be a challenge, but you can stand out from others by employing strategies that are rarely discussed. Here are 10 unique methods that can make a difference in your job search:

1. Record an Elevator Pitch Video

Employers may have unconscious biases about your communication skills, a crucial soft skill often required in job descriptions. A 30–45 second elevator pitch video can showcase your language proficiency and professionalism, dispelling any doubts. You can use a teleprompter app like Video Teleprompter Premium, but make sure it sounds natural, not robotic.

Upload your pitch on YouTube and include the link on your LinkedIn profile and in emails to recruiters or hiring managers. Research how to create a compelling elevator pitch before you start.

2. Anglicize or Shorten Your Name

Studies from the University of Toronto and Ryerson University show that job seekers with non-anglicized names receive fewer callbacks compared to those with Anglo-sounding names. While this is less of a problem in larger organizations with strong diversity policies, consider shortening or anglicizing your name for your resumé and LinkedIn profile to improve your chances.

3. Build a Network of 25 Hiring Connections

Networking is crucial, as many jobs in Canada are filled through referrals. Aim to connect with 25 people who have the authority to hire, not just recruiters. Use LinkedIn’s search filters to target professionals in your desired companies. Don’t ask for jobs right away—build a relationship by offering value and staying in touch.

Measure your progress by tracking interactions rather than job applications. Following the marketing “Rule of 7,” aim for multiple touchpoints with your network.

4. Write Problem-Solving Cover Letters

Most recruiters skip cover letters because they are often poorly written. Instead of summarizing your resumé, use a “business pain letter” approach. Identify the challenges the company is facing and explain how your skills and experience can solve these problems.

Customize each cover letter for the role you’re applying to, showing your knowledge of the company and the industry.

5. Mail Your Resumé and Cover Letter Directly

Emails can be ignored, but a physical letter is harder to overlook. Invest in stamps and envelopes and send your customized resumé and cover letter to hiring managers. Personalize each letter to stand out. Though it takes effort, it can make a significant impact and demonstrate your dedication.

6. Read “The 20-Minute Networking Meeting”

Networking is an essential skill for job seekers, but many immigrants do not network strategically. The 20-Minute Networking Meeting by Nathan Perez teaches you how to approach networking with purpose and build connections that can lead to job opportunities.

7. Watch Dr. Lionel Laroche’s Videos on Canadian Work Culture

Understanding Canadian work culture is crucial to success. Dr. Lionel Laroche’s videos explain how Canadian workplace norms differ from other countries, covering communication, leadership, and feedback. This can help you adjust your approach to interviews and professional interactions in Canada.

8. Volunteer Strategically for Canadian Experience

While volunteering is a common recommendation, not all volunteer work will help you get a job. Focus on volunteering in professional associations related to your field. Reach out directly to the board of directors and offer your time. Networking with people in your industry can accelerate your job search and give you valuable connections.

9. Analyze Job Descriptions Carefully

Rather than focusing on what you’ve done in the past, your resumé should address what employers need. Read as many job descriptions as possible for your target role and tailor your resumé to match the skills and qualifications most frequently mentioned. Look for gaps in your experience and address them where possible.

Only pursue additional education if it’s explicitly required by job descriptions. Don’t assume that more education will automatically increase your chances of getting hired.

10. Include Powerful Action Words in Your Resumé

Studies from CareerBuilder show that specific action verbs make resumés more impactful. Incorporate words such as:

• Achieved
• Improved
• Trained/Mentored
• Managed
• Created
• Resolved
• Volunteered
• Influenced
• Increased/Decreased
• Ideas

Using these terms helps demonstrate your value and impact in previous roles.